Lead management software helps sales teams capture leads, track activities, assign ownership, and manage sales pipelines. This article compares leading lead management software by features, pricing models, and best use cases. It explains how lead management software differs from CRM, what features matter for sales teams, and how to choose the right lead management software based on workflow, reporting needs, and team structure.

This article explains how lead management works, why it matters at scale, common challenges, best practices, and the tools used to support it.